Digital menu - iFood
A Progressive Web App for food delivery. It's one of the products of the iFood ecosystem.
Challenge
The Digital Menu is a product designed to enable restaurants to leverage iFood's technology and logistics infrastructure to promote their business and products autonomously.
Since it was a new product, we faced the challenge of understanding both the restaurant market and customer behavior.
I was involved in all stages of the process, including:
- 路 Understanding business objectives
- 路 Creating landing pages to promote the product
- 路 Running conversion tests on landing pages
- 路 Designing the product itself, including purchase and payment flows
- 路 Designing the configuration portal, where restaurant owners set up their digital menu
- 路 Conducting qualitative and quantitative research (with over 13k respondents) to understand adoption challenges.
Every quarter, we analyzed product adoption impacts based on our strategic efforts and research. I played a key role in understanding the user journey, identifying needs and objections, and proposing improvements to enhance adoption metrics.
I joined the project before the product launch, and within just four months, the Digital Menu was already handling 400,000 orders per month. By the time I left the project, it was on a growth trajectory to reach 3 million orders by June 2022.
My Role
Product Designer
Duration
1 year
Year
2021
Tools
Figma, Amplitude and Hotjar.
Presentation Only
Due to confidentiality agreements, this project cannot be shared, but I can walk you through it in a live presentation.